Basic Questions For Your Web Design

Posted Leave a comment

To paraphrase Einstein, “Make things as simple as possible, but not simpler.” If you’re wanting to keep up with business in today’s marketplace, that means you need a website or online store. There’s a deluge of information available about the topic online, and some of that comes from so-called “experts” who are still coding sites like it’s 2000. So to help point business owners in the direction to start asking the right questions, here’s my simple (but not simpler than they should be) recommendations to consider when planning a new website, or an overhaul of an existing one. These are basic questions that should be considered regardless of how your site is being made. If you or your IT guy are making your own site to cut down on costs, this is a great jumping-off point to start planning and find out what questions you’ll need to answer as you […]

Standing Out Means Doing Something Different

Posted Leave a comment

Everyone wants their business, their product, their plan to be perfect. And why wouldn’t you? In today’s online marketplace you’re competing against every other person who has the same ideas as you. I could find twenty sellers for a custom, handmade leather wallet with the logo from my favorite movie or game on it, and I could find them within literally minutes. With that kind of competition, you need to stand out by having the absolute best product, so everything needs to be perfect, right? Almost, but mostly no. First of all, you shouldn’t be selling or doing the same thing everyone else is. Let’s say your local bakery has been in business for 20 years. You open up a bakery across the street, selling the same items for the same prices, with the same degree of customer service. Nobody’s going to come to your shop. Why should they? It’s […]

Choosing the Right Social Media Channels for Your Business

Posted Leave a comment

Today, there are dozens of popular social media sites (not to mentions literally hundreds that are less popular). Amongst all the noise, there are currently a handful of them that are the most popular. While hyper-focused social media platforms within your niche are great for reaching a few like-minded and dedicated fans, when building your brand you ought to be using at least a few of the heavy hitters. There are two strategies most businesses employ when starting to look into social media. Either, “let’s do all of them!” or “we’ll figure it out later.” These both cause problems, for obvious reasons. Not every social media channel is appropriate for every business. Demographics, content style and methods of delivery all vary greatly from platform to platform. The primarily middle-aged female audience of Pintrest combined with it’s visual-heavy presentation makes it perfect fit for a flower arrangement or candle company. On […]

How Social Media has Changed the Market (for the better, if you’re good)

Posted Leave a comment

We’ve again entered an era in which relationships are key to the success of a business. Back before Walmart took over local shopping and Amazon rocked the world of online commerce, our grandparents used to shop at the local corner store. Partially this was because there were few options, but the stores that made it past opening stuck around because they were good. They knew people, they knew their products, and they worked to solve problems for folks. And if the modern business world has taught us anything, it’s that you get paid in proportion to the problems you solve for people. Common courtesy and good customer service took a dive for a while. Businesses moved towards appeasing the mass of people and cutting corners in a way that alienated a few people here and there, but hey, quarterly profits were up, right? Minimum wage generally equates to minimum effort, […]

SEO Basics: What Does Google Value?

Posted Leave a comment

Google is always learning. People use search engines to find what they need on the web. Search engines are always trying to grow and provide a better user experience. Because the web is massive, search engine providers like Google, Bing and Yahoo use a number of ways to collect and use data to determine what users find valuable. As search engines change and evolve, the way they see your website changes. There are a number of ways to optimize a website to appear within search engine results more favorably. Search Engine Optimization (often shortened to SEO) is, putting it simply, making sure your website works well within the “rules of a good web page” that Google currently is using. Making sure your site plays nicely within the paradigm of search engines nets you improved search rankings. This means more potential views from customers and readers. Google and other search engine […]